2017 Email Marketing Tips
Similar to some new year’s resolutions, changing your email habits can yield a positive effect on your brand and your bottom line. We’ve put together 11 tips to help you improve your email end game in 2017. Are you up for the challenge?
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If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes are being made and what the implications are for the email ecosystem.
Side Note: If DMARC is still a foreign concept to you, you aren’t alone.
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When collecting email or leads it’s important that the subscriber is expecting your messages.
There are three levels to opt-in subscriptions. Each level builds on the previous level and is progressively more effective whether in ROI or Inbox Placement Rate.
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In order to get the best deliverability and inbox placement rates, you need to establish yourself as a legitimate sender by developing a good reputation with mailbox providers (like Gmail and Hotmail). Here’s how:
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You’ve spent the past week creating the perfect marketing campaign, and now it’s time to send it to current and potential customers. But before you import your list into your email service provider (ESP) or marketing automation platform, you need to ask yourself three important questions, as you may be about to make a costly and time-consuming mistake.
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In the spirit of spring cleaning, here is some information on the benefits of performing maintenance on your email marketing lists. This entails cleaning out inactive contacts from your future email marketing campaigns. Performing this regularly is a sound strategy to ensure you are only emailing the people who truly want your messages. So, let’s talk about list hygiene!
Continue reading “What is List Hygiene and Why is it important?”