10 Unique Strategies to Build your Email Lists

The strength of your email list equates to the strength of your email campaign. But building your email lists is a craft in and of itself. It takes creative thinking, great branding and a few tips and tricks from the pros. The key is to make the user want to sign up for your emails. Here are my top ten favorite ways to increase those email sign ups without feeling like a pushy used car salesman.

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5 Major Email Marketing Mistakes and How to Avoid Them

In the age of social media, is email still relevant in reaching out to your audience? The answer is yes. According to a recent report from Ascend2, 45% of marketers report that email marketing is their most effective tactic for lead generation, and 72% find that email marketing is easy to execute. But despite email’s popularity, however, many marketers aren’t spared from making mistakes in their email campaign.

According to Essayontime marketer Nina Lightfort, these mistakes include basic grammatical errors, misspellings, and other errors that could be fixed with basic proofreading. However, aside from these, some bigger mistakes that could turn off your audience from clicking that follow through link could involve the following email marketing mistakes:

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Gmail DMARC Update 2017

If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes are being made and what the implications are for the email ecosystem.

Side Note: If DMARC is still a foreign concept to you, you aren’t alone.

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Before You Import That List . . .

You’ve spent the past week creating the perfect marketing campaign, and now it’s time to send it to current and potential customers. But before you import your list into your email service provider (ESP) or marketing automation platform, you need to ask yourself three important questions, as you may be about to make a costly and time-consuming mistake.

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