In the spirit of spring cleaning, here is some information on the benefits of performing maintenance on your email marketing lists. This entails cleaning out inactive contacts from your future email marketing campaigns. Performing this regularly is a sound strategy to ensure you are only emailing the people who truly want your messages. So, let’s talk about list hygiene!
Before you can actually start in the selection process to identify the best digital marketing tools, you must first learn and familiarize yourself with the various channels that are available at our disposal – and you can start with this list below:
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list.
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
There are many people who are determined to make us believe that e-mail is generally dead, that is no longer used, but that’s not entirely true. We have to consider the fact that many business related matters are still engaged to e-mail and we must look at it at least once a day, one way or another.
Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Role-based addresses are typically company addresses defined by a job rather than a person, and are often managed by several people or eventually fall into disuse. Some of these types of addresses are associated with high bounce rates and spam complaints, so Sendizo blocks them from your import. Role-based email addresses also cannot be used to sign up for a Sendizo account.
See that thing in front of you that your hands rest on for a good portion of the day?
Like any business owner, you want to improve your conversion rates. After all, the point of being online is to make your business more visible and bring the customers in. When there’s so much competition around though, how do you do it? The answer lies in the quality of your copy. When you show you care about what you’re putting out there, you show customers that you care about the details. Here’s thirteen tools you can use to improve your work and proofread your copy.
Properly managing and maintaining your contact lists is a critical yet often overlooked component of effective email marketing. Once you’ve grown an organic list of quality contacts, you’ll want to manage it to ensure the integrity of the list moving forward.
List maintenance has become a necessary best practice for email marketing success. Hard bounces, soft bounces, and unengaged subscribers can have a negative impact on email deliverability, not to mention they also negatively affect your email marketing KPIs. So here are five best practices for managing and maintaining your email marketing lists.
The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. I have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: