The email channel provides a unique opportunity to engage your subscribers at key points in the customer lifecycle. At a high level, we can think of the subscriber lifecycle in four key stages:
- Acquiring new subscribers
- Converting these subscribers into customers
- Engaging these subscribers
- Winning back lapsed subscribers
Continue reading “4 Key Triggered Emails Across the Subscriber Lifecycle”
There’s an art to selecting the right mailing lists for direct mail campaigns. Pick the wrong lists and you can waste thousands of dollars in stamps and printing. Select the right lists and you can earn three or four times what you invested in the mailing. Most companies which use direct mail successfully follow several key steps in selecting their mailing lists and executing their campaigns.
Continue reading “The Art of Selecting Mailing Lists and Profiting in Direct Mail”
Definition: A blacklist is a collection of IP addresses that are believed to distribute spam; emails from these addresses are either blocked or routed to the recipient’s spam folder. Blacklists are identified by spam filters, which use set criteria to identify emails believed to be of a malicious or spammy nature. Ensuring that emails are delivered and blacklists are avoided is the first critical step to successful email marketing.
Continue reading “What is a blacklist? — And why you need to avoid it”