5 Major Email Marketing Mistakes and How to Avoid Them

In the age of social media, is email still relevant in reaching out to your audience? The answer is yes. According to a recent report from Ascend2, 45% of marketers report that email marketing is their most effective tactic for lead generation, and 72% find that email marketing is easy to execute. But despite email’s popularity, however, many marketers aren’t spared from making mistakes in their email campaign.

According to Essayontime marketer Nina Lightfort, these mistakes include basic grammatical errors, misspellings, and other errors that could be fixed with basic proofreading. However, aside from these, some bigger mistakes that could turn off your audience from clicking that follow through link could involve the following email marketing mistakes:

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Gmail DMARC Update 2017

If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes are being made and what the implications are for the email ecosystem.

Side Note: If DMARC is still a foreign concept to you, you aren’t alone.

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What is List Hygiene and Why is it important?

In the spirit of spring cleaning, here is some information on the benefits of performing maintenance on your email marketing lists. This entails cleaning out inactive contacts from your future email marketing campaigns. Performing this regularly is a sound strategy to ensure you are only emailing the people who truly want your messages. So, let’s talk about list hygiene!

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40 Brilliant-but-Easy Ways to Build Your Email List

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list.

If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.

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