13 Tools That Will Help You Improve Conversion Rates

13 Tools That Will Help You Proofread Your Copy and Improve Conversion Rates

Like any business owner, you want to improve your conversion rates. After all, the point of being online is to make your business more visible and bring the customers in. When there’s so much competition around though, how do you do it? The answer lies in the quality of your copy. When you show you care about what you’re putting out there, you show customers that you care about the details. Here’s thirteen tools you can use to improve your work and proofread your copy.

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5 Best Practices for Email Marketing List Management

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Properly managing and maintaining your contact lists is a critical yet often overlooked component of effective email marketing. Once you’ve grown an organic list of quality contacts, you’ll want to manage it to ensure the integrity of the list moving forward.

List maintenance has become a necessary best practice for email marketing success. Hard bounces, soft bounces, and unengaged subscribers can have a negative impact on email deliverability, not to mention they also negatively affect your email marketing KPIs. So here are five best practices for managing and maintaining your email marketing lists.

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The Art of Selecting Mailing Lists and Profiting in Direct Mail

There’s an art to selecting the right mailing lists for direct mail campaigns. Pick the wrong lists and you can waste thousands of dollars in stamps and printing. Select the right lists and you can earn three or four times what you invested in the mailing. Most companies which use direct mail successfully follow several key steps in selecting their mailing lists and executing their campaigns.

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