The Art of Selecting Mailing Lists and Profiting in Direct Mail

There’s an art to selecting the right mailing lists for direct mail campaigns. Pick the wrong lists and you can waste thousands of dollars in stamps and printing. Select the right lists and you can earn three or four times what you invested in the mailing. Most companies which use direct mail successfully follow several key steps in selecting their mailing lists and executing their campaigns.

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What is a blacklist? — And why you need to avoid it

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Definition: A blacklist is a collection of IP addresses that are believed to distribute spam; emails from these addresses are either blocked or routed to the recipient’s spam folder. Blacklists are identified by spam filters, which use set criteria to identify emails believed to be of a malicious or spammy nature. Ensuring that emails are delivered and blacklists are avoided is the first critical step to successful email marketing.

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